ADCN Webinar Pricing and Promotions in times of uncertainty

Pricing and Promotions in times of uncertainty

For years inflation has been at historical lows in much of the world. In the space of the last 10 months, this has all changed. Whilst pricing had already taken a more prominent position in many industries, this new world should really put it front and centre of most businesses’ commercial strategy. And whilst the challenges and risks are obvious to most, it also means there are major opportunities that often were unattainable in the past decade.

Jelle de Jong from Lexia Analytics discusses the major risks and opportunities that are evolving, some advice on how to deal with these, and how not to deal with them.

Link to the video.

Source: ADCN