Doing business in America - successfully

Are you a Dutch entrepreneur looking to expand your business into the U.S. market? Navigating the cultural differences between the Netherlands and the U.S. can make all the difference in your success. Want to know how?

"Doing business in America - successfully"​
​Date: October 14, 2024
​Time: 13-17 hours
​Location: Utrecht

In this half-day, interactive session, I will guide you through the key cultural insights needed to build strong, lasting business relationships with American partners and clients. From understanding communication styles to fostering trust, this workshop is designed to equip you with practical tools for success.

How This Workshop Transformed a Participant’s U.S. Expansion Strategy

A Dutch tech entrepreneur, struggling to gain traction in the U.S. market, faced challenges maintaining relationships with American business partners. After attending the workshop, her approach shifted dramatically:

• Management Perception: Her title, “Project Manager,” was seen as entry-level. By changing it to “VP of Business Development,” she accessed key decision-makers.
• Communication Style: Her direct Dutch approach came across as abrasive, partners stopped responding to her emails after a while. Learning the value of small talk and a more diplomatic tone (sugarcoating bad news) helped restore and improve relationships.

Today, she successfully travels across the U.S., securing partnerships to expand Dutch operations.

What You’ll Learn:

• Key cultural differences between Dutch and American business practices
• Effective communication strategies
• How to build trust and credibility with American clients
• Tips for avoiding common pitfalls when entering the U.S. market

Spaces are limited, so be sure to reserve your spot today.

I look forward to helping you achieve accelerate your success in the U.S. market!