We R Asia

We have been a multinational market leader in BMX bikes since 2000. Our frames have been way ahead of competing brands technically for years. That's why the Dutch team rides our BMX bikes. Our bike also won a silver medal at the Olympic Games in Rio. You understand that quality and innovation are of vital importance to us. We have been working with We R Asia since 2011. We leave the sourcing and production of our frames entirely to them, of course with our close involvement. We R Asia helps support and develop the latest designs. In this way we ensure that our BMX bikes are getting better, lighter, stronger. We regularly travel together to suppliers to see if they can meet our high-quality requirements. The collaboration is always good. It is great that We R Asia is on the ball in China with its own office and that our wish is taken care of from the office in the Netherlands.

We are a company that sells different types of curtains. In particular roller, pleated, pleated and blinds. We have been outsourcing the production of our curtains in China for years. At first we worked independently with our suppliers, but that didn't always go well. There was a lot of noise on the line. We came into contact with We R Asia through the network, after which they took over the sourcing process and started arranging production from A to Z. We R Asia takes care of the production of our outdoor roller blinds and our bamboo curtain. The latter requires a lot of control, since this natural product is quite capricious in terms of quality. That is why We R Asia regularly carries out audits at the factories. It is also nice that they take care of the negotiation and the deliveries. It is a very pleasant collaboration.

With our pillow brand we have developed a memory foam pillow that provides the perfect balance between resistance and comfort. This way the pillow does not cause neck complaints and it does not feel too hard. Our company has grown enormously in the past year, and of course our production process also had to grow with it. Setting up a second source in Asia can come with quite a few challenges, and We R Asia guided us well throughout that process. For example, they found the perfect match for us with a local supplier that meets our high quality requirements, and they improved the quality of our production. We R Asia is closely involved in this process and offers good and extensive support.