Marktrapport21 april 2024

Market Research: Opportunities For The Dutch Organic Producers In Sweden

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This reports outlines the business opportunities for the organic segment in Sweden.

Located in the heart of Scandinavia, Sweden is known for its stunning landscapes with a divers geography a lush forests, serene lakes, and breathtaking mountains. Sweden has besides its natural beauty also a modern an innovative society focussing on improving their quality of life and awareness to environmental challenges we are facing today. 

Their perspective on sustainability is embedded in the social economic developments, which has also driven the organic movement dating back from the 1990s. The drive to reduce carbon footprints, preserve natural resources and to make sure there is a Sweden for the next generation, has influenced their view on Food Nationalism and becoming more and more aware that they do not want to rely on foreign food suppliers, as much as possible. Therefore they want to increase food production and to grow in agricultural land in the northern part of Sweden.

This is also echoing in the policy of the current Swedish government. They highlight the essence of local produce and supporting the local (conventional) agricultural practises. The previous government(s) where more focussed on the organic lifestyle, meanwhile the current right wing focussed government doesn’t see the true added value of it. Underlining the importance of a supportive government policy to help grow the organic sector. 

Even though the organic sector has witnessed some decline in sales, there are opportunities for the Dutch organic sector. To what extend will be discussed further into the report. Nonetheless, it is important to be aware of some important cultural differences to be successful within the Swedish market. Of which punctuality and professionalism are one of the most important factors. Meaning you need to arrive on time, and when you are running late (even if it’s just a few minutes), let your counterpart know. Communication can be defined as straightforward and direct, which is aligned with Dutch practices. Besides your professional attitude, relationship building is key to remember. Sweden and the Netherlands do share similarities in regards to business culture, but do differ in the perception of hierarchy. Dutch businesses are often non-hierarchic, and are used to several meetings and consultation sessions before reaching a decision. This is even more evident in Sweden. Resulting in the decision process being much longer. Therefore it is key to invest in personal business relationships. 

However, to be able to start exporting to Sweden it is good to investigate the potential of the Dutch organic producer.